Marketplace

Oct 18, 2026

How to price a Framer template

How to price a Framer template: real Marketplace prices, free versus paid, referral income, what justifies a higher price and when to change it.

Three price cards for $49, $99 and $149, with the $99 multi-page plus CMS option highlighted in green.

To price a Framer template, start from the market range, then adjust for scope, niche and how complete the template is. On the Marketplace today, paid templates mostly cost between $39 and $149, and many good templates are free. A focused single-page template usually lands near the bottom of that range. A multi-page template with a CMS, many components and clear documentation can justify the top. Because Framer takes no cut of sales, the price you set is what you earn, minus your payment provider’s fee.

This post covers the numbers we could verify, the free versus paid decision, what pushes a price up or down, and when to change it.

What templates cost on the Marketplace

There’s no official pricing data from Framer, so here is what we could check directly. On October 18, 2026, the first 24 templates on the Marketplace templates page were:

15 free and 9 paid.
Paid prices of $39, $49, $69, $99, $129 (three times) and $149, plus one at $2.

That’s a small snapshot, not a survey. A recent buyer’s guide describes the wider range as “free to around $199, with most paid ones between $49 and $99.” Both point the same way: under $50 is cheap for a paid template, $99 to $149 is premium.

How Framer pays you

Framer’s publishing guide says “you keep 100% of your template sales.” You set the price on your own payment platform. Framer’s payments guide mentions Contra, Stripe and Gumroad as examples, and your listing’s Purchase button sends buyers to that checkout. Your payment provider charges its own fee, so check theirs before you settle on a number.

There’s a second income stream. Under Framer’s affiliate terms, you earn “fifty percent (50%) of subscription payments for the first twelve (12) months” for subscriptions that come through your referral. The Creator Program page notes that only templates qualify for this. Free templates earn it too, which is why the free versus paid decision is less obvious than it looks.

Free or paid?

Free templates get more remixes, more visibility and more referral income. Paid templates earn per sale and attract buyers who are more committed. Many creators do both. Some reasons to go free:

It’s your first template and you want feedback and a following.
It’s small, like a single landing page or a waitlist.
The niche is broad and you want volume.
It leads to a paid “Pro” version with more pages.

Some reasons to charge:

It’s a complete site with several pages and a CMS.
It serves a specific business that will earn money with it.
You’re ready to support buyers, because paying buyers expect answers.

What should raise or lower the price

Scope

Count what the buyer gets: pages, CMS collections with working detail pages, components, interactions, light and dark modes. A five-page site with a blog and case studies is a different product from a one-page landing page.

Niche and buyer value

A template for a specific business, like a clinic, a law firm or a SaaS product, saves that buyer a lot of money compared with hiring a designer. Specific templates can also price higher because they have fewer direct competitors.

Quality and editability

Buyers can’t see your layer panel before they pay, but they feel it afterwards. A template with text styles, color styles, components and a tidy CMS gets fewer complaints and better word of mouth. That’s what lets a $129 price hold up over time. Our guide on how to make a Framer template easy to edit covers what that involves.

Support and updates

Framer’s best practices ask that buyer-facing templates are “maintained and updated” and that “refund terms are clearly communicated.” A higher price comes with higher expectations, so only charge for what you’re willing to maintain.

Plan requirements

According to Framer’s pricing page, Basic costs $10 a month (billed yearly) with 30 pages and 2 CMS collections, and Pro costs $30 a month (billed yearly) with 150 pages and 10 collections. If your template needs Pro, the buyer’s real cost is your price plus a more expensive plan. That doesn’t mean you should charge less, but say it on the listing, so nobody is surprised.